The bags feature classic designs with a rustic charisma, are made of robust layers of quality leather and bear 0914’s logo - a small fish fossil. “The brand focuses on the concept of time and timelessness,” said manager Lee Go-woon of Navi Communication, the agency in charge of 0914’s public relations, at the media opening of the brand’s flagship store Monday. The 0914 brand wants to differentiate itself in an industry where trends rule all, through its own philosophy on handbags and consumer tastes. Korea can now rise not only as a market, but as an origin of luxury goods,” he said. “With its cultural and economic development. He began to expand by appealing to brands such as DKNY, showing them that Simone could create exact replicas of the American fashion houses’ bags that had until then been manufactured in Italy. Park first started Simone as a small leatherwork enterprise in 1987. Park, who has gained renown in Korea for his passion for handbags and for opening the world’s first museum dedicated entirely to handbags in Sinsa-dong, wanted to create a “global handbag brand rooted in Seoul.” Imbued with a rich story and president Park Eun-kwan’s vision, 0914 opened its new flagship store Monday in the area near Dosan Park, Korea’s own Avenue Montaigne. With 28 years of expertise in leather goods, the company launched 0914, a brand of handbags designed, manufactured and marketed by Simone, in 2013.
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